A Proton Saviour Reborn
So, Proton launched the new Persona sedan last week to boost its overall sales and prop up its ailing business. The competitively-priced sedan ranges from RM46,800 to RM59,800, making it one of the cheapest B-segment sedans available in the Malaysian market. At the launch, Proton CEO Datuk Ahmad Fuaad Kenali said that the national automaker aims to sell 3,000 to 4,000 units of the Persona each month.






