Plump my ride!
Carmakers all over the world are finding it necessary to ‘up-size’ their offerings as a result of the ever expanding global waistline. Over the last fifty years, the average family car has become more than a foot wider and almost double the weight. The problem has become so acute that BMW has actually recruited a team of some 800 volunteers for a study on how obesity affects driving, in a plan that has been dubbed ‘Plump my ride’ after the TV show with a similar name.






