In the past few years, South Korea has engaged in free trade deals to boost its domestic industries, including the automotive industry which is the fifth largest in the world. The free-trade agreements have threatened the automotive industry in other countries, including Australia and Canada, where South Korean car brands are cheaper and more popular, even when import tariffs were in effect.
LILY continues her exploration of what “service” entails.
In the last article, we have discussed three important criteria of “service” that drivers seek from auto service centres:
1. Service is providing convenience and comfort.
2. Service is providing honest feedback that will please the customers.
3. Service is doing things that make customers remember you for good reasons.
Automologist, LILY, finally answers a pertinent customer service question by using Big Data.
Following my earlier article on How to use Big Data in the auto industry, let’s further explore if customer service is really more important than price. Of course, everyone wants top service at low prices but these two often exist at inverse proportions. It is thus important for auto service centre owners and operators to know which one of these that the customer prioritises.
Is hydrogen fuel as good as the likes of Toyota, Honda and Hyundai claim it to be? Automologist, MAC, digs a little deeper for the truth.
Building a city car with amphibious capabilities may sound like a bit of a contradiction.
Move aside, cars. Bikes are getting faster and fiercer, and taking over as the king of the roads. Automologist, MAC, takes us through the contenders that will lead us through this new era.