A recent study conducted by Accenture, the global consulting firm, has revealed some interesting, albeit unsurprising, proclivities of car drivers in a dozen countries, including China, Indonesia, Malaysia and South Korea.
The first 3 Asian countries named above were amongst the countries which possessed the strongest interest in in-vehicle connectivity and digital services. China ranks highest in existing usage of such technologies. 40% of the survey’s respondents indicated that the main criteria for car purchasing is in-car technology (carmakers focusing on China, which is just about everyone, take note).