For the first time in 24 years (in fact, since its birth in the US of A), the Infiniti brand from Nissan Motor Co will go on sale in Japan. The luxury brand that has been on sale outside of Japan was originally conceived and developed to compete with the likes of BMW and Mercedes, and perhaps even some of the US brands, such as Cadillac, with a very clear marketing strategy targeting the premium vehicle segment primarily in the American market. The brand was created about the same time as Lexus and Acura from Toyota and Honda respectively, but has not enjoyed the same level of success as its rivals which analysts blamed on product shortfalls and curious marketing campaigns that focused on rocks and trees rather than the vehicles.