This Man Owns 15 Rolls-Royce Cars to Match the Colours of His Turbans
This article was originally published here in BM.
Rueben Singh was miffed when a narrow-minded person likened his turban to a “bandage”. It’s ironic that the turban was the subject of racial prejudice when men in the Sikh faith wear it to symbolise that all followers are equals.
Rueben, who is known also as the British Bill Gates, hit back in style, the way that only a billionaire can. He commissioned multiple Rolls-Royces of different colours to match the different colours of his turbans, every day of the week. The CEO of AlldayPA, which is how Rueben makes the moolah he spent on this retaliation.
The British-Indian businessman started to gain the internet’s attention when he shared pictures of himself posing with the different Rolls-Royce cars while wearing a matching turban, and introducing the Rolls-Royce Turban Challenge to the world. Clearly, it’s a challenge for a very small group of people who are both wealthy and Sikh.
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A few years ago, deciding that he did not have enough Roll-Royces, he bought six at one go – three Phantom VIII and three Cullinan SUV – in shades of Ruby, Sapphire and Emerald and named them the Jewels Collection. The Phantoms easily cost £360,000 apiece and the Cullinans about £250,000 each, before customisation costs. 
Of course, Rueben’s car collection goes beyond Rolls-Royces. He also has in his garage a Porsche 918 Spyder, Bugatti Veyron, Pagani Huayara, Lamborghini Huracan, Ferrari F12 Berlinetta, and in a hanger somewhere, private jet planes.
