Nissan: The Patient Needs Intensive Care

Nissan’s problem is rather more serious than the other legacy Japanese Automakers. If Toyota is the giant awakening from its slumber, Nissan is the patient being wheeled rapidly towards the emergency department. The company has suffered years of financial and…

Honda: From Civic to Crisis

Honda has always been the slightly eccentric member of the Japanese family. Toyota built cars for everybody. Honda built cars for people who secretly wanted to be engineers. The company gave us screaming VTEC engines, Type Rs, the S2000 and…

Toyota: The Sleeping Giant Wakes Up

If there is one Japanese manufacturer that can afford to take the Chinese challenge seriously, it is Toyota. But Toyota’s greatest strength may also have been its greatest weakness. It was very, very good at doing what it already did….

China Has Stopped Japan in Its Tracks

For decades, Japanese car manufacturers seemed almost untouchable. Toyota, Honda, Nissan, Mazda and Subaru had perfected the formula. Build reliable cars, make them economical, engineer them properly, sell them everywhere and, above all, don’t do anything too stupid. Then China…